Dizzee Rascal might finally be set to break out here in America with his fifth album, The Fifth. It's hard to believe it's been 10 years since Boy in da Corner came out, but Dizzee is now a veteran rapper who should be much bigger in the States than he is now. The video for his first single off The Fifth might just do it. (We'll ignore the fact that he might also break out because of the Will.i.am collaboration.) If this was the 90s, "I Don't Need a Reason" would be in the Buzz Bin in heavy rotation. It might be the most creative video I've seen since "Lucas With the Lid Off." With it's mind screwing use of video loops and nutso eye animation, it's the increasingly rare video that makes you wonder how they pulled it off. Plus, the song is pretty killer, too.
The Fifth is due out in America on 10/1 on Dirtee Stank/Universal Records. Check out the slightly NSFW video below and check out Dizzee's website here.
Dizzee Rascal | I Don't Need A Reason from DIVISION on Vimeo.