If It's Too Loud...

Photo courtesy Store Front We first brought you Store Front (the new project featuring Peggy Wang formerly of The Pains of Being Pure at Heart) way back in October of 2018. It's been a while, so we're thrilled to finally bring you new music from them. "Rip the Price Off" is a perfect slice of dream pop. It's a light and swirling song that's pop heavy while still keeping things interesting. It's the kind of dream pop you used to hear in the 90's before the genre was named, and it was only known as alternative rock. Singer Amy Rose Speigel explains that the song "... is about feeling like you have to be successful on other people’s terms, which is both a sick joke and sometimes an actual fact.” You can watch the video for "Rip the Price Off" below. Task , the debut EP from Store Front, will be out February 14. For more on Store Front, check them out on Twitter .

Store Front either met in the most or least punk rock way, depending on your perspective. Back in 2013, Peggy Wang was working an office job while playing bass in The Pains of Being Pure at Heart. She heard someone in the office singing The Replacements and met writer Amy Rose Spiegel. The two started writing songs together, and five years later have formed Store Front and are releasing their debut single.  To keep the band forming in an office vibe going, "Go for Broke" is about living in New York City and trying to pay your rent while still having a creative outlet. Musically, "Go for Broke" reminds me of 90's bands that are now reclassified as dream pop like Belly or Lush, but a more upbeat version of those bands. Plus, even before I read their bio and saw that Spegel was a writer the song had a literary feel to it. You can listen to "Go for Broke" below. The single is available now on Store Front's Bandcamp . For more on Store Front, chec...