Optic Sink - "Don't Look Down"
Photo by Nate Packard
Optic Sink are a Memphis based trio that includes Natalie Hoffman of NOTS. Their latest single, "Don't Look Down," is a mixture of post-punk and dance music that feels very DIY and unique. It doesn't sound like music being made in 2025. Instead, it has an extremely retro vibe to it, but without being able to quite put your finger on when exactly. It sorta has an 80's synth meets early 00's indie sleaze thing going on, with some odd and interesting psychedelic elements. "Don't Look Down" has a home recording sound to it with its minimalist approach, while still sounding lush and fully fleshed out. Optic Sink have crafted their own little slice of the indie rock world, and we are here for it.
Natalie Hoffman says of her band's latest single:
“I was there [Nashville] working on a TV show and ended up snowed in at a Candlewood Suites by the highway that overlooked the train tracks. To get out of the hotel room, I would go down to the parking lot and watch the trains that went by in the snow. I became sort of obsessed with them. I thought there was something both beautiful and eerie about their movement and sounds.”
You can watch the video for "Don't Look Down" below. Lucky Number is due out October 31 on Feel It Records, and is available for pre-order here. For more on Optic Sink, check out the band on Instagram and Bandcamp.