Photo by Yoshio Nakaiso
For the singles off their upcoming album, Japanese quartet CHAI have been delving into the 80's. Their latest single, "GAME," keeps the trend going. "GAME" is a chilled out synth-heavy track that has an insane amount of groove throughout. As with any song from CHAI, the new song is beyond fun. It's about as stripped down as a song predominately tracked with synthesizers can be, and it lands somewhere between early New Wave and early hip hop can be. CHAI is always a fun band, and "GAME" somehow steps their typical level of fun up a few notches.
MANA (vocals/keys) says of the new single:
“Winning isn’t the goal, it’s the strategizing and challenge that matters♡ So it doesn’t matter if you lose. Take that loss and turn it into an even better strategy! Life’s a game! We made the video with our lovely friend Ginger Root♡ It’s fun and NEO KAWAII♡ As long as you’re living, you can play the game as many times as you want. Be honest to your heart, don’t take it too seriously, and live life.”
You can watch the video for "GAME" below. CHAI's self-titled album is due out September 22 on Sub Pop, and is available for pre-order here. For more on CHAI, check out the band's website. Upcoming tour dates are below the video.