We've covered Apollo Brown quite a bit here at If It's Too Loud... The acclaimed producer has a sound that is modern but reminiscent of classic hip hop. His latest collaboration is with Chicago MC Philmore Greene. "Steep Life" mixes both standard, mainstream, classic hip hop with something completely new. Musically the song doesn't quite sound like what I normally associate with rap. There's an interesting quality to it that reminds me of that 60's lounge throwback sound that was being made in the 90's, which fits Greene's laid back flow perfectly.
You can watch the video for "Steep Life" below. Cost of Living is due out November 15 on Mello Music Group. The album can be pre-ordered/pre-saved here. For more on Apollo Brown, check out the artist on Twitter. Philmore Greene can be found on Twitter here.