Photo by Tonje Thilesen
We've been huge fans of Squirrel Flower (aka Ella Williams) since she started releasing songs off her 2020 album I Was Born Swimming. That was my number six album of 2020, and even though it's been out for a little over a year, she's been steadily releasing singles and covers since then. Somehow Williams has found time to make another album during everything else. "Hurt a Fly" is the first single off that album, and it's surprisingly upbeat sounding despite being recorded during 2020. As with songs off her previous album, "Hurt a Fly" skirts the genres of alt-pop and indie rock. If anything, the new song is a little more rock than most of her previous releases. It falls in line with a lot of mid 90's indie rockers like Liz Phair and Juliana Hatfield, but with a little more of a 2021 indie pop sheen applied.
Ella Williams says of the new song:
“‘Hurt A Fly’ is me embodying a persona of gaslighting, narcissistic soft-boy type shit. The classic ‘sorry I acted violently, I'm not mad that you got upset at me, wanna hang out next week?’. I wanted to see what it was like to be a character trying to skirt around accountability. It's an angry and unhinged song, and for the video I wanted to be inside a bubble writhing around and trying to get out. A stranger filmed me practicing choreography at a public park, submitted it to a meme page making fun of ‘influencers,’ and the video got 1,000,000 views, which in my mind is perfect thematically.”
You can watch the video for "Hurt a Fly" below. Planet (i) is due out June 25 on Polyvinyl. You can pre-order a copy here. For more on Squirrel Flower, check out the artist's website.
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