We first brought you Store Front (the new project featuring Peggy Wang formerly of The Pains of Being Pure at Heart) way back in October of 2018. It's been a while, so we're thrilled to finally bring you new music from them. "Rip the Price Off" is a perfect slice of dream pop. It's a light and swirling song that's pop heavy while still keeping things interesting. It's the kind of dream pop you used to hear in the 90's before the genre was named, and it was only known as alternative rock. Singer Amy Rose Speigel explains that the song "...is about feeling like you have to be successful on other people’s terms, which is both a sick joke and sometimes an actual fact.” You can watch the video for "Rip the Price Off" below. Task, the debut EP from Store Front, will be out February 14. For more on Store Front, check them out on Twitter.