Wednesday, March 16, 2022

JATK - "Never Gonna Be Your Girl, Friend"

The latest from Boston based multi-instrumentalist, songwriter, and producer Matt Jatkola (recording under the name JATK) expands on the idea of power pop. "Never Gonna Be Your Girl, Friend" is a synth heavy pop song along the lines of The Rentals and Tegan & Sara. This song is undeniably poppy and catchy without being pure pop. It's the kind of song that is going to grab you within the first twenty seconds and refuse to let go. This is an earworm of the highest quality.

Matt Jatkola says of the new song:

“In its simplest form, ‘Never Gonna Be Your Girl, Friend’ is about a person who feels like they will never be the right partner because of their gender. The lyrics play with ideas around gender, masculine and feminine language, and the fluidity of it all. A step further, the masculine and feminine articles in the song are designed to be easily changed, swapped, modified, omitted or otherwise reinterpreted.”

You can listen to "Never Gonna Be Your Girl, Friend" below. The song is currently available as a maxi-single via Bandcamp and will be included on the forthcoming album Shup Up and Be the Light. For more on JATK, check out the artist's Facebook and Twitter.

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