Photo by Amber Grey
EMEL is a New York City based Tunisian-American art pop musician. Her latest single, "Lose My Mind," features Iraqi-Swedish rapper Nayomi in a wonderfully diverse sound. The song blends an Arabic reggaeton drumbeat with modern alt-pop. It's a mesmerizing combination, and has that laid back but dance friendly sound. Long term readers will know that I typically turn away from modern pop music, particularly when it's pure pop. Still, "Lose My Mind" is a fantastic and inventive song. What I typically don't like about modern pop music is how repetitive is, and the sameness of the genre for at least twenty to twenty-five years. EMEL's latest is pure pop, but it doesn't sound anything like what you typically hear in the genre.
EMEL says of her music:
“I don't create things to be consumed. I hope it transcends time, transcends boundaries, transcends cultures. Music can change the world.”