Self portrait by Seth Applebaum
We try to cover as much soul as possible here at If It's Too Loud..., and as much as we love the genre a lot of it ends up sounding quite similar. That is not the case with the latest from Ghost Funk Orchestra. "Why?" has the classic Parliament/Funkadelic funk vibe to it, which shouldn't be surprising since funk is right in their name. It's this laid back 70's sounding soul and funk song, with some 60's period space age groove to it. While the vocals are pure soul, there is something unique to their cadence that is not what soul typically sounds like. Considering classic soul has existed for six decades or so, it's refreshing to hear an artist make such a unique version of the genre.
You can watch the video for "Why?" below. A New Kind of Love is due out October 28 on Karma Chief/Colemine Records, and can be pre-ordered here. For more on Ghost Funk Orchestra, check out the artist's Facebook and Instagram.